April 1, 2014, Avon, CT – RMI Corporation is pleased to announce the release of The RMI ADVANTAGE CRM Worker, as part of its complete business management solution for businesses that rent, sell and service equipment.

The RMI CRM Worker complements the existing suite of RMI ADVANTAGE Worker types: Office Worker, Mobile Worker and Full ERP Worker, giving each user the right tools for their job.  The RMI CRM Worker delivers customer service, marketing and sales management productivity tools keeping the focus on key department activities. The RMI CRM Worker also features automated business workflows and processes. This new user type boasts deep integration with Microsoft Office, empowering users with tools they already know and love.

With The RMI CRM Worker, everything a sales, customer service or marketing team needs is at their fingertips, such as a 360-degree view of the customer, including current and historical sales opportunities and cases, opportunity tracking, goal management and pipeline reporting.  After- the-sale customer service, with case tracking and a searchable knowledgebase, empowers users to deliver top-notch customer service, which in turn drives repeat business and referrals. Customizable business workflows guide users through consistent interactions so that the customer experience is always a winner.

“The RMI CRM Worker delivers an incredibly robust, consistent platform to give you a competitive advantage in driving repeat business, which is the foundation of a successful rental, sales and service organization. Because the RMI CRM Worker features an intuitive user interface with information specific to their job tasks, your team stays focused on activities and events that fuel their productivity, which ultimately drives your bottom line,” said Lauren C. Dorman, Vice President of Product Development, RMI Corporation, “You can accomplish more every day with rich Microsoft Office® integration and work easily with CRM to access, analyze and share information.”

RMI’s ADVANTAGE Software allows rental, sales, and service industry businesses to deploy a solution, backed by over 30 years of experience that is designed to meet the industry’s unique business needs. RMI’s ADVANTAGE solution is certified for Microsoft Dynamics – NAV, giving you confidence that ADVANTAGE meets the high quality standards set forth by Microsoft that a business deserves. Contact sales@rmiusa.com for details and to find out how to put RMI’s ADVANTAGE solutions to work for you.

About RMI Corporation
Founded in 1983 and headquartered in Avon, CT, RMI Corporation is the leader in enterprise rental, sales and service solutions for mid-market companies. RMI is fully dedicated to the equipment rental, sales and service industries and offers an industry standard solution including software, implementation, training, consultation and support to help their clients maximize efficiencies and reach their full business potential. RMI currently has thousands of users working with their ADVANTAGE Solution, representing various segments of the industry.

RMI has been a Microsoft Dynamics NAV Partner since 1996 and holds 13 Microsoft awards since the partnership began. Awards include:

• 2013 Partner Excellence Award – Top Performer Customer Adds Dynamics ERP
• Microsoft Partner of the Year – 2004 & 2007
• Gold Certified Partner
• 9 time President’s Club Member
• Certified for Dynamics NAV

For more information on the ADVANTAGE Solution and RMI Corporation, please visit their website at http://www.rmiusa.com.

For Additional Information, press only:

RMI Corporation
40 Darling Drive
Avon, CT 06001
Phone: 800.252.5011 Ext. 2
Web: http://www.rmiusa.com
###